How To Use RunwayML To Generate AI Ads That Are 300% More Profitable
How would you like to make thousands of dollars with a simple 2 minute video made completely by AI?
You can do this in one afternoon without hiring anyone, or going in front of a camera… and you don't even need to use your own voice!
In this video, I'll show you the simple step by step workflow that spits out these money making videos using simple online tools.
This is exactly what I did! I ran these little AI ads and MADE THOUSANDS OF DOLLARS - in fact, I even tested these AI ads against my own "real" face on video… and guess what…
The AI ads performed 2x better than ads with my face in them!
I would be a little offended if these new AI ads weren’t making me so much money.
And I’m not the only one making a ton of money with these AI ads. In fact, there are some huge companies Like Coca Cola, Toys R’ Us and Uber Eats using AI ads to make millions.
If you stick to the end, I’ll show you a dozen real life examples of companies using these AI ads in the wild so you can get inspiration for launching your first AI ad. One of these companies improved their ad performance by 300% with AI!
I’ll even give away a downloadable swipe file you can use for future reference, so watch out for that a bit later.
But first - I’m going to show you the 7 step workflow we use in my company to make these wild AI ads - and the best part is you could do this and pump out one of these ads in under an hour.
Like this one, Producer Nick made last night in about an hour:

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Step 1: Write Your Script
Before you do anything else, you need to write the script for your ad.
You should aim to keep this under 2 minutes - the more concise, the better.
Ideally, an ad targeted at a cold audience should open a loop & evoke curiosity.
I could dedicate an entire video to writing the copy for your ads - if you're interested in this, please let me know.
Step 2: Get ElevenLabs To Voice Your Script
Once you have a script written up, it's time to get AI to read it out loud for you.
To do this, we're going to use a tool called ElevenLabs.
To get started, go to https://elevenlabs.io/ and make an account.
Plans start at $5/mo.
You need to signup for a paid plan because the free plan doesn't give you commercial rights to use ElevenLabs sounds.
After making an account, you're to head over to the "Text to speech" tab on your left.
Here, you can select a voice you want to use and get it to read your script out.
In fact, there's A LOT you can do with choosing your AI voiceover.
You can clone voices, make your own, or choose from thousands of voices made by other people.
If you want, I could dedicate an entire video to ElevenLabs and all of its crazy features.
Step 3: Get Music From Udio
Next, head over to https://www.udio.com/ to get background music for your script.
Udio is a text to music tool, meaning you tell it what kind of song you want, and the AI will make it for you in just a minute or two.
Paid plans start at $10/mo.
You are allowed to use Udio commercially, but only if you have a paid plan.
Step 4: Get Video on RunwayML
Now that you have voiceover and background music, it's time to get your video.
To do that, head over to https://runwayml.com/.
RunwayML is a poweful suite of AI video tools.
Again, I could dedicate a whole series of videos going over each of the tools inside of Runway.
But, for the purposes of this video, we'll only be looking at Runway Gen-3 Alpha.
Gen-3 Alpha is an AI text to video tool - as in, you give it a text prompt and the AI will generate a video for you.
Plans start at $12/mo - and yes, you get commercial rights and copyright over the content you create on Runway:
Let's jump into Runway and see how it works.
Step 5: Bring It All Together
Runway has a video editing tool you can use to bring all your assets together, once you're done making all your content.
Here's where you can find it:
It works and looks like any other video editor you might use.
Step 6: Add Subtitles
Inside the video editor, you can add subtitles.
Just click one of your audio blocks, hit "subtitles" on your right, then hit "Start" and the AI will take care of all the transcription & captioning.
Step 7: RUN YOUR AD & PROFIT!
AI Ad Example #1: Coca Cola

Twitter

Chris Barber on Twitter / X

The company I work for, Silverside AI, just created an ad for @CocaCola (yes THE Coca-Cola)!! We were asked to bring the classic Coca Cola Holidays are Coming ad back through the use of AI. Check it out: pic.twitter.com/A1esNvqozW— Chris Barber (@code_rgb) November 15, 2024

AI Ad Example #2: The Hustle
The Hustle cut subscriber acquisition costs by 300% with this ad (link to a podcast episode going over these ads)
AI Ad Example #3: Uber Eats
Uber Eats (link to a podcast going over their AI ad strategy)
AI Ad Example #4: Toys "R" Us

Twitter

Allen T. on Twitter / X

Toys "R" Us has released the first OpenAI SORA generated brand commercialThe use of generative AI in commercial work is here. pic.twitter.com/rfbHC3NQRD— Allen T. (@Mr_AllenT) June 25, 2024

AI Ad Example #4: Me!
AI Ad Example #5: Makeup Brand
I found a marketer on X who made this AI ad for an unnamed makeup brand:

Twitter

Salma on Twitter / X

AI is changing the game in every single industry!Here's how I created this ad for a makeup brand in just 3 easy steps using AI:1. Generated product shots with @qreates2. Animated it with Minimax/Hailuoai3. Final polish in Inshot (music + effects)See it for yourself! ↓ https://t.co/0oNTzAkLhJ pic.twitter.com/AVDO0srQvE— Salma (@Salmaaboukarr) October 27, 2024

AI Ad Example #6: Nike

Twitter

Dave Clark on Twitter / X

Watch the latest entry into my infamous AI Spec Ad Coffee Break series:This is @Nike Equestrian 2045 - Created entirely with @Magnific_AI Mystic v2 and @Kling_ai image to video. pic.twitter.com/8X44vlMvnF— Dave Clark (@Diesol) October 2, 2024

AI Ad Example #7: Vodafone (German phone company)

Twitter

Uncanny Harry AI on Twitter / X

It was a pleasure to do some early work on this project for Lipstick Berlin. Like the Coke Ad it will no doubt receive some pushback from those who are anti-ai but the vast majority of it’s audience won’t know that it was made with AI. All they will see is an advert with high… pic.twitter.com/ylJxuhYUKY— Uncanny Harry AI (@Uncanny_Harry) December 3, 2024

AI Ad Example #8: Culture Pop Soda

Twitter

Junie Lau on Twitter / X

Culture POP Soda X K-Pop | AI Spec AdAs an AI filmmaker, I frequently contemplate AI's potential to revolutionize even the most established industries, including the lucrative K-pop sector.👩‍🎤🧑‍🎤👨🏻‍🎤Video:@runwayml #gen3 , @LumaLabsAI #dreammachine Image: @midjourney ,… pic.twitter.com/83DE6SKPpF— Junie Lau (@JunieLauX) September 1, 2024

AI Ad Example #9: Gucci

Twitter

Travis Davids on Twitter / X

I used #AI to create a spec ad for @gucci starring the Mona Lisa. I trained my own Lora to create a realistic Mona Lisa. @LumaLabsAI @Kling_ai and @runwayml were used for image to video. @suno_ai_ was used for the soundtrack @elevenlabsio for narration and edited in @capcutapp pic.twitter.com/FG2ZWDdKGv— Travis Davids (@MrDavids1) September 23, 2024

AI Ad Example #10: Me (again)

Facebook

Wealth Engine

Stuck in a job you no longer love? Time to Flip the ScriptLet’s face it: jobs are over rated and no longer proivide any...

AI Ad Example #11: Factor Foods
AI Ad Example #12: Accident Attorney
AI Ad Example #13: Astrology.ai
AI Ad Example #14: Fashion Brand
AI Ad Example #15: Wingstop
AI Ad Example #16: BetterMe
AI Ad Example #17: Mentality
ChatGPT Prompts Used in the Video
Act as an expert marketer and copywriter and create a 2 minute video commercial voiceover script. The product being promoted is called """PushButton AI""". It is designed to build an entire business in one click. My target market are entrepreneurs. Please write in an upbeat and cheerful tone. 
Now I'd like to use text to video tools to make animated scenes for this video commercial. I'm going to use RunwayML. Please describe all the scenes I should use and an example prompt for each.